From cold plunges to AI-powered personal training, the health and fitness industry is constantly evolving, with each new trend capturing our attention. The way we think about wellness today is drastically different from how it was just a decade ago because the concept of wellness has expanded far beyond just physical fitness.
Ten years ago, fitness trends focused mainly on traditional gym exercises like cardio and strength training, with the goal of weight loss or muscle gain. Today, wellness has become more holistic, encompassing mental health, mindfulness, nutrition, and even social well-being. In the UK alone, the fitness industry is worth a staggering £2 billion, as it has experienced a post-pandemic boom.
So, what does the future of health and fitness look like? Here are the biggest health trends to watch in 2024. These trends are set to redefine how we stay fit, care for our mental health, and approach overall well-being in the years to come.
1. Bio-Monitoring and Wearable Tech
Wearable fitness technology is set to dominate the landscape in 2024. Though wearables are not new—dating back to Dr. Yoshiro Hantano’s 1965 ‘Manpo-kei’—they have evolved significantly. Today, devices like smartwatches, fitness trackers, and heart rate monitors provide real-time data on pulse, step count, sleep, and more.
This information is invaluable for tailoring personalised fitness plans and helping users achieve their health goals. With 398 million global users of fitness wearables expected to rise to 525 million by the end of the decade, it’s clear that more people are investing in their health. Additionally, smart home gym equipment is becoming increasingly popular, offering cost-effective solutions that connect to the internet and stream interactive virtual classes.
2. Rise of the Run Club
Running clubs are a surging wellness trend in popularity across the UK, as more people seek meaningful, in-person connections. Joining a running club goes beyond just fitness; it fosters a sense of community where members can support and motivate one another. The accountability that comes from knowing others are waiting for you to run can significantly boost your commitment to fitness goals.
Running is also one of the most accessible forms of exercise, requiring little more than a good pair of shoes. Plus, the mental health benefits of running—such as reduced stress and anxiety—combined with the social aspects of club membership make this trend one to watch.
3. Increased Popularity of HIIT Workouts
High-Intensity Interval Training (HIIT) continues to grow rapidly in 2024 as a core health trend across many demographics. This time-efficient workout method, characterised by short bursts of intense activity followed by brief rest periods, is perfect for those looking to burn calories quickly. HIIT has been shown to burn 25-30% more calories than traditional forms of exercise, making it a popular choice for weight loss. The rise of HIIT can be attributed to its embrace of technology, particularly during the pandemic when online classes surged. Influencers like Joe Wicks helped to popularise HIIT through free workout videos, leading to a lasting interest in this high-energy training style.
4. Health and Fitness at Home
Post-pandemic, there’s been a significant shift toward home-based health and fitness trends. We’re decentering the gym as the one source of fitness and instead integrating activity wherever we are. One notable example of this shift is the rise of Peloton bikes, which saw a surge in popularity as people sought ways to stay active without leaving their homes. Peloton’s combination of cutting-edge fitness technology, live and on-demand classes, and community-driven engagement has made it a favourite for those who want a gym-quality workout from the comfort of their living room.
At-home testing kits have become commonplace, with many consumers expressing interest in testing for vitamin deficiencies, cholesterol, and other health markers. This trend toward convenience appeals to those who prefer the comfort of home over a doctor’s office. People are taking their health into their own hands. Despite this growing interest, some consumers remain hesitant, citing preferences for in-person consultations and concerns about cost. Nevertheless, the demand for at-home health solutions continues to rise.
5. A Focus on Overall Wellness
In 2024, the emphasis on holistic health is more prominent than ever changing the landscape of fitness trends. People are increasingly recognising the connection between physical exercise and mental well-being. According to the Health and Fitness Association, 89% of individuals report experiencing mental health benefits from physical activity.
Gyms are responding by prioritising holistic health, offering classes in mindful fitness, yoga, and meditation. Many fitness apps now incorporate guided meditations and track users’ progress in both mental and physical health, reinforcing the idea that caring for our mental well-being is just as important as physical fitness.
6. Workplace Wellness Programmes
Wellness isn’t just a personal priority—it’s becoming a corporate one too. More and more businesses are recognising the value of keeping their employees healthy, both physically and mentally. Investing in workplace wellness programmes isn’t just about boosting productivity; it’s about creating a happier, more engaged workforce.
Gone are the days when offering a discounted gym membership was enough. Today’s wellness programmes are much more holistic, catering to the diverse needs of employees. Companies are embracing virtual wellness challenges that encourage friendly competition, providing mental health resources like meditation apps or counselling services, and even hosting fitness classes right in the office—or virtually for remote teams.
These programmes don’t just help employees stay active, they also foster a supportive work environment where well-being is a top priority. Employees feel valued, and in turn, companies see benefits in increased morale and reduced absenteeism. Whether it’s through fitness, mental health support, or simply creating a better work-life balance, workplace wellness programs are transforming the way we approach health in the professional world.
7. Virtual Reality (VR) Fitness
Virtual Reality fitness is set to revolutionise how we work out in 2024 marking it as one of the leading fitness trends. Imagine swapping a traditional gym session for an adventure in a virtual world, where you can box in a futuristic arena, dance through magical landscapes, or even climb mountains—all from the comfort of your living room. VR fitness takes the idea of a workout and makes it an immersive experience, combining exercise with fun and exploration.
What makes VR fitness so exciting is how it changes the way people engage with physical activity. For many, working out can feel repetitive or boring, but with VR, it’s interactive and engaging, transforming exercise into something to look forward to. Whether you’re dodging punches, dancing to your favourite tunes, or exploring virtual terrains, it doesn’t feel like you’re just going through the motions.
As VR technology becomes more affordable and accessible, more fitness enthusiasts are jumping on board. The appeal is simple: workouts that don’t feel like workouts, combined with the convenience of exercising at home. In 2024, expect to see more people lacing up their virtual reality headsets instead of their sneakers for an exciting new way to stay fit.
Why Staying Updated with Fitness Trends is Crucial for Students Wanting a Career in Fitness and Coaching
Looking at these fitness trends, it’s clear the health and wellness industry is growing with innovation, even in the midst of pandemics and global changes. This provides an abundance of opportunities for anyone pursuing careers in health, fitness, and coaching. Due to this fast rate of change, staying up to date with the latest trends is essential for anyone who wants to succeed and thrive in this field.
Job Market Relevance
For those pursuing a career in the fitness industry, staying abreast of the latest trends is essential for enhancing employability. Keeping informed cultivates a well-rounded knowledge base, boosts credibility, and enables you to provide informed advice and support to clients. Your clients will expect you to be up to date with the latest HIIT workouts and sport science protocols; staying informed helps you tailor your plan to meet their needs and preferences effectively. This commitment not only benefits you but is vital for delivering exceptional service and ultimately building a successful career in a constantly evolving industry.
The Role of Fitness and Coaching Courses in Career Preparation
Health, Fitness, and Coaching at BCE offers learners comprehensive insights into the industry. You will learn about physiology, human anatomy, and fitness testing. With this knowledge, you can critically assess the fitness trends of 2024: how does HIIT training affect the body, and what is it that wearables are monitoring and why?
Learn about psychology, performance psychology, and how our mental health can affect our physical well-being, as well as the movement toward a focus on overall wellness. And everything in between: business skills, nutrition, sports management, and much more.
In-Demand Skills and Certifications
Studying courses such as Health, Fitness, and Coaching at BCE can give those looking to enter the industry the opportunity to gain the necessary certification to move on to the next step of their career.
Expanding Career Opportunities
The ongoing evolution of the health and fitness industry opens new avenues for professionals. With a shift toward a focus on overall wellness, there are opportunities to become a mental wellness coach—trained professionals who are experts in behaviour change and focus on improving health-related outcomes by working with clients to co-create goals. Wellness coaches can help clients manage anxiety, stress, low mood, and physical health issues like diabetes. Such roles are available in both the public and private sectors.
With more and more people wearing wearables, there is a growing expectation that coaches and personal trainers will have a deep understanding of the body’s anatomy, physiology, and fitness testing practices, incorporating this knowledge into the personal programmes they craft for their clients.
Real-World Application
Those who study Health, Fitness, and Coaching at BCE can learn everything they need to launch a career in this exciting and ever-changing industry. Learn anatomy, physiology, and business skills if you’re interested in working for yourself as a personal trainer. If coaching is more your passion, learn how to plan and lead activities, coaching, and performance analysis. Sports management is a great way to break into the business side of the sports industry, gaining insight while studying sports and facilities operation.
Prepare for the Future of Wellness
As health and fitness trends continue to shape our understanding of well-being, staying informed on evolving fitness trends is essential for anyone looking to build a successful career in this dynamic industry. Education plays a crucial role in equipping you with the knowledge and skills needed to navigate these wellness changes and critically evaluate emerging trends.
Enrol in Health, Fitness, and Coaching at BCE to stay informed and ahead of the fitness trends that shape the health and fitness industry. By being informed and having an understanding of the different areas of the industry, you can secure a fulfilling career in a dynamic field.
Don’t just keep up with the trends—be at the forefront of them. Your journey in health and fitness begins here.