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Level 3 Multi-Channel Marketer Apprenticeship

 

As a Multi-Channel Marketer Apprentice, you’ll learn how to define, design and deliver digital campaigns across a range of online and social media channels to drive new business and boost brand awareness.

Apprenticeship details

DURATION

16 Months

PRICE

Free (no debt!)

LEVEL

3

QUALIFICATION

Apprenticeship

WHO SHOULD TAKE THIS COURSE?

Individuals seeking a comprehensive understanding of various marketing platforms and strategies.

ELIGIBILITY CRITERIA

AT THE END OF THE COURSE YOU’LL GET

Are you an employer looking to hire a Multi-Channel Marketer apprentice? Get in touch

What will you learn on the Multi-Channel Marketer Apprenticeship?

Learn how to effectively manage and execute marketing strategies across various channels

The Multi-Channel Marketer apprenticeship is ideal for individuals aspiring to build a career in marketing, particularly those interested in mastering both traditional and digital marketing channels. 

It suits those who want to develop skills in areas like content creation, campaign management, and data analysis. 

The program is well-suited for fresh graduates, marketing assistants, and those looking to enhance their marketing expertise. It’s also beneficial for individuals seeking a comprehensive understanding of various marketing platforms and strategies.

Watch 'Day in the life of an Apprentice'

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Multi-Channel Marketer Employer Pack

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What is a creative apprenticeship?

80% of your time will be spent at a work placement with a leading creative business

20% of your time will be spent in the classroom or attending “off-the-job” training

Skills Bootcamps

Industry Masterclasses

Online Learning

1:1 Tutorials

Guest Speakers

ONLINE LEARNING

What is covered on the multi-channel marketer apprenticeship?

Visit this factsheet from the institute of apprenticeships to learn more about this qualification.

 

  • Marketing Mix / Promotional Mix
  • How Marketing Fits With Other Business Functions
  • Objectives & Key Results
  • Marketing Plan & process / budgeting
  • Marketing Team (Internal/External)
  • Customer Journey
  • Tools for planning and project management
  • Competitor Analysis
  • Primary & Secondary Research
  • Ethics and diversity in Marketing
  • Analyse Marketing Channels
  • Macro & Micro Environments
  • Use research & apply to your own campaign
  • Data Management & Tracking
  • Customer Journey & Target Audience
  • GDPR / CCPA / DPA etc
  • Budgeting
  • Importance of brand in marketing
  • Principles of design & copywriting in marketing
  • Marketing Channels
  • Asset libraries
  • Tools for content creation
  • Content Marketing Fundamentals
  • Creating a Content brief
  • Copyright Law
  • Assess Content Quality
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Social Media Scheduling Tools
  • Content Syndication
  • Online Reputation Management
  • Customer Service Principles
  • Content Management Systems
  • Press Campaigns & Outreach
  • Event Management
  • Email Marketing 
  • Paid Advertising
  • CRM Fundamentals
  • Lead Scoring
  • The role of sales and marketing
  • Analytics & Objectives using CRMs
  • Integrations
  • Trends within Marketing

    • Identify Trends / Solutions
    • AI in Marketing 
    • VR & AR in Marketing

     

  • Marketing Spend

    • Spreadsheets for budget planning 
    • Project tracking & ROI
  • Tools for reporting
  • Channel Reporting
  • OKRs & Metrics
  • Evaluation of data
EPA READINESS

What do I need to do once I finish the online learning

After the 12 month tutorial sessions you’ll be required to submit material to pass your EPA.

  • Prepare for the upcoming EPA Project with Report & Interview with a Portfolio. 
  • You will complete a project and write a report. You will be asked to complete a project. The title and scope must be agreed with the EPAO at the gateway. The report should be a maximum of 2500 words (with a 10% tolerance).
  • You will have an interview with an independent assessor. It will last at least 60 minutes. They will ask you at least 6 questions. The questions will be about certain aspects of your occupation. You need to compile a portfolio of evidence before the EPA gateway. You can use it to help answer the questions.
  • The overall grades available for this apprenticeship are:
    • fail
    • pass
    • merit
    • distinction

  • When you pass the EPA, you will be awarded your apprenticeship certificate.

Day in the life of a BCE apprentice!

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Our current Multi-Channel Marketer Apprenticeship vacancies

INSANITY – Marketing Assistant

Salary: 18,200 for initial 12 months, at least NMW thereafter

Exciting entry-level role within a creative agency. This is a fantastic opportunity for a passionate marketer to launch a career with a leading agency.
Multichannel Marketer

Pockets – Social Media Coordinator Apprentice

Salary: 12000 for the first 12 months (then at least NMW thereafter)

Fantastic 30 hr week apprenticeship opportunity to work alongside a very experienced and forward-thinking music marketing agency whilst gaining cutting-edge accreditation in Multi-Channel Marketing. Remote position - candidates must reside in England.
Multichannel Marketer

Three Six Zero – Junior Marketing and Data Assistant

Salary: 14560 for the initial 12 months at least NMW thereafter

Exciting opportunity to start your career within the music industry. Interested in music marketing & data? Read on!
Multichannel Marketer

Urban Rebel – Music PR and Marketing Apprentice

Salary: 15700 for the first 12 months (then at least NMW thereafter)

Urban Rebel PR is offering a fantastic apprenticeship opportunity to work within the field of PR within the music business. Running parallel with the role, BCE will deliver a Multi-Channel Marketing course.
Multichannel Marketer

INSANITY – Marketing Assistant

Salary: 18,200 for initial 12 months, at least NMW thereafter

Exciting entry-level role within a creative agency. This is a fantastic opportunity for a passionate marketer to launch a career with a leading agency.
Multichannel Marketer

Pockets – Social Media Coordinator Apprentice

Salary: 12000 for the first 12 months (then at least NMW thereafter)

Fantastic 30 hr week apprenticeship opportunity to work alongside a very experienced and forward-thinking music marketing agency whilst gaining cutting-edge accreditation in Multi-Channel Marketing. Remote position - candidates must reside in England.
Multichannel Marketer

Three Six Zero – Junior Marketing and Data Assistant

Salary: 14560 for the initial 12 months at least NMW thereafter

Exciting opportunity to start your career within the music industry. Interested in music marketing & data? Read on!
Multichannel Marketer

Urban Rebel – Music PR and Marketing Apprentice

Salary: 15700 for the first 12 months (then at least NMW thereafter)

Urban Rebel PR is offering a fantastic apprenticeship opportunity to work within the field of PR within the music business. Running parallel with the role, BCE will deliver a Multi-Channel Marketing course.
Multichannel Marketer

Standing Beside You Every Step of the Journey

Accelerate your growth with regular 1-on-1s with coaches and tutors who are invested in your professional and personal development.
Rectangle 74 - Big Creative Education

YOUR WORK COACH

As a work coach for apprentices, I take great pride in my job knowing that I am helping to shape the future of the industry and the professionals in it.

Jamie Marriott

Work Coach

Am I Eligible?

Age

16+

Other

Testimonials

Why students choose BCE for their apprenticeships