London Talent Pathway · Fully Funded

Build the skills. Make the connections. Launch your creative career.

Whether you're changing careers, returning to work or looking to break into the creative industries, our Marketing Pathway gives you the practical skills, industry experience and employer connections to help you take the next step.

13-day Core Programme + 13-day Specialist + 6 months careers support

Check Eligibility → Apply Now

Learners collaborating in a creative workspace

Why choose the Marketing Pathway?

Designed with employers and delivered by industry professionals, the programme combines hands-on learning with live projects, personalised careers support and industry insight.

Employer-designed learning

Our curriculum has been developed with creative employers across marketing, advertising and digital media to reflect the skills, tools and professional behaviours needed in today's workplace.

Learn by doing

Work on live briefs, collaborate on real projects and build a professional portfolio that showcases your creativity and prepares you for your first role.

Career support that continues

From CV workshops and interview coaching to employer introductions and progression planning, we'll support your next step for up to six months after your course.

Your learning journey

Two steps take you from the essentials of modern marketing to a specialism developed with employers around real job roles.

Step One

Core Marketing

Everything begins here. The Core Marketing programme provides the essential knowledge and practical skills needed across every area of modern marketing before you progress into your chosen specialist pathway.

Across 13 intensive training days you'll explore branding, audience engagement, digital marketing, campaign planning and creative content, while developing the confidence and professional behaviours employers are looking for. Working on employer-inspired projects, you'll begin building a portfolio that showcases your skills and creativity.

Learners in a Core Marketing workshop session

Step Two

Choose your specialism

After completing the Core programme, you'll choose one specialist pathway to develop your expertise and prepare for a career in London's creative industries. Each specialist has been developed with employers to reflect real job roles and current industry demand.

Designer working in Adobe Creative Cloud

Specialist · Design

Digital Design

Learn how visual content brings brands to life.

Develop your creative design skills using Adobe Creative Cloud while producing professional assets for websites, social media and digital campaigns. You'll explore branding, typography, layout and digital design, creating a portfolio that demonstrates both your creativity and technical ability.

Career opportunities

Graphic Designer Digital Designer Junior Creative Designer Brand Designer Marketing Assistant Creative Content Designer Visual Communications Assistant Digital Marketing Executive Creative Artworker

Specialist · Advertising

Marketing for Advertising

Discover how successful campaigns connect brands with audiences.

Working on realistic marketing briefs, you'll develop skills in campaign planning, creative thinking, advertising strategy and client communication while understanding how ideas move from concept through to delivery.

Career opportunities

Marketing Executive Campaign Coordinator Advertising Assistant Account Executive Media Planning Assistant Brand Executive Marketing Coordinator Client Services Executive Creative Project Assistant

Specialist · Content

Content for Social Media

Create content that informs, entertains and inspires.

From planning and production through to editing and publishing, you'll learn how brands use digital platforms to engage audiences, grow communities and tell compelling stories. Working on employer-inspired projects, you'll create professional content ready for your portfolio.

Career opportunities

Content Creator Social Media Executive Digital Marketing Assistant Social Media Coordinator Digital Content Producer Content Marketing Executive Video Content Creator Creative Marketing Assistant

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A nationally recognised qualification

Throughout this pathway you'll work towards one of the following:

OCR Level 2 Cambridge Technical Certificate in Media

OCR Level 2 Cambridge Technical Extended Certificate in Media

Cohort start dates

New cohorts start throughout the year. Choose the date that works for you.

TBC

Meet the tutors

Industry experience, brought into the classroom.

Learn from specialists who combine active creative practice with years of teaching, bringing real briefs, current tools and professional workflows into every session.

Digital marketing & AI

Beatrix

15 years in industry 100+ global brands

Beatrix founded Mindea, one of Hungary’s leading social media agencies, before moving to London. At Big Creative Education she runs the digital marketing training programme, tutors Multi-Channel Marketer apprentices and teaches practical, jargon-free skills grounded in live campaigns. She also trains corporate teams to use AI in their day-to-day work.

Film, television & VFX

Mikis Michaelides

25 years in industry 17 years teaching

A film and television composer with 25 years in the creative industries, Mikis has also worked across advertising and music. He has spent 17 years teaching apprenticeships in digital media production and visual effects, using hands-on projects to help learners explore the creative and digital world.

Content & visual effects

Owen Davis

10+ years in industry Content, video & podcasts

Owen is a content creator and visual effects artist whose work spans short films, documentaries and YouTube. He currently produces social media videos and podcasts for City of London institutions, universities and charities, while teaching on London Talent Pathway and coaching BCE apprentices.

Film, design & production

Trevor Johnson

15+ years in industry BBC, Sony Music & more

Trevor has worked for more than 15 years as a creative director, videographer and graphic designer. His credits include BBC, Sony Music, Capital FM and Universal Music. Alongside industry work, he teaches film, photography and design, helping learners build the creative and technical skills needed to progress.

Learner stories

Hear from Londoners who have developed new skills, built industry connections and progressed into employment, apprenticeships and further study through Big Creative Education.

★★★★★

Owen is an excellent tutor who combines deep industry knowledge with an engaging teaching style, making even complex concepts easy to understand. The lessons were well-structured, practical, and highly relevant to real-world VFX work.

Google Review

VFX Course

★★★★★

The tutor Trevor is very knowledgeable, approachable, and always happy to help. The course gave me a solid foundation in graphic design, helped build my confidence using Adobe Creative Suite, and encouraged me to develop my own creative style.

Google Review

Graphic Design Fundamentals

★★★★★

Excellent content creation course for social media. Lessons were enjoyable and constructive — my takeaway has been to visualise content more from a director's approach. Would recommend to anyone to join up.

Google Review

Content Creation for Social Media

★★★★★

The Digital Marketing program is top-notch, blending theory with practical, industry-standard skills. My instructor, Trevor, is exceptionally knowledgeable and has a gift for breaking down complex principles into easy-to-understand concepts. Highly recommended.

Google Review

Digital Marketing

★★★★★

One of the best learning experiences I've ever had. The course was intense and packed with practical tutorials and technical exercises. Trevor's teaching style was inspiring and supportive — that moment when you wish the course hadn't ended so quickly.

Google Review

Graphic Design Course

Included on every programme

Every learner gets the full package — no hidden costs, no add-ons.

✓ Employer-designed curriculum

✓ Industry tutors

✓ Live employer briefs

✓ Portfolio development

✓ Employer masterclasses

✓ Industry networking opportunities

✓ Up to 6 months careers support

Could you be eligible?

The Marketing Pathway is fully funded through the London Talent Pathway, helping Londoners gain the skills, experience and employer connections needed to start a career in the creative industries. You may be eligible if you:

✓ Are aged 19 or over
✓ Live in a London borough
✓ Have the right to work in the UK
✓ Are looking to progress into employment, an apprenticeship or further learning

Eligibility is subject to London Talent Pathway funding criteria.

Happy learner celebrating their achievement

Ready to start your creative career?

Take your first step into London's creative industries. Apply today and begin your journey towards a career in marketing.

Apply Today →