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Level 3 Digital Marketing Apprenticeship

Digital marketing is used by businesses to connect with their customers and grow their business.

As a digital marketing apprentice, you’ll learn how to define, design and deliver digital campaigns across a range of online and social media channels to drive new business and boost brand awareness.

Please note: Multi-Channel Marketer standard has been agreed and is available for information. It will be approved for delivery and replace the L3 Digital marketer for new starts once the 60 day notice period has been completed on 11th December 2023.

Apprenticeship details

DURATION

15 Months

PRICE

Free (no debt!)

LEVEL

3

QUALIFICATION

Apprenticeship + CIM

WHO SHOULD TAKE THIS COURSE?

Those who want to start their career in marketing and want a general understanding of the full spectrum of marketing.

ELIGIBILITY CRITERIA

AT THE END OF THE COURSE YOU’LL GET

Are you an employer looking to hire a digital marketing apprentice? Get in touch

What will you learn on the Digital Marketing Apprenticeship?

Learn key skills in social media, SEO, email marketing and paid ads.

The role of a digital marketer is as technical as it is creative, so you’lll be actively involved in designing, running and measuring marketing campaigns.

On BCE’s Digital Marketing Apprenticeship, you’ll learn the principles of search marketing, search engine optimisation (SEO), email marketing, web analytics, mobile apps, coding and Pay-Per-Click (PPC), with the opportunity to apply your creative skills on-the-job, as you work with a real employer.

Watch 'Day in the life of an Apprentice'

Download the
Digital Marketing Employer Pack

What is a creative apprenticeship?

80% of your time will be spent at a work placement with a leading creative business

20% of your time will be spent in the classroom or attending “off-the-job” training

Skills Bootcamps

Industry Masterclasses

Online Learning

1:1 Tutorials

Guest Speakers

ONLINE LEARNING

What is covered on the digital marketer apprenticehsip?

There are four enrolment days into the online tutorials so your starting points will be different depending on the time of year you applied for.

Visit this factsheet from the institute of apprenticeships to learn more about this qualification.


  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Understand and apply the marketing mix
  • Understand and apply the theory behind the product lifecycle
EPA READINESS

What do I need to do once I finish the online learning

After the 12 month tutorial sessions you’ll be required to submit material to pass your EPA, pass your two exams (Coding Principles & Marketing Principles) and submit your CIM Level 3 Assignment.
  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.
  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.
  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.
  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.

See how Tamuka’s apprenticeship secured him a job at ITN

Tamuka studied a Digital Media Apprenticeship with ITN. They were so impressed with his work it lead to a full-time role as a Cameraman for ITV London. He worked four days at ITN studios and one day at college to gain his qualification.

Our current digital marketing assistant apprenticeship vacancies

Beautiful Digital Limited – Social Media Account Manager for Music Artists Apprenticeship

Salary: 16640 - Annually

Fully remote WFH opportunity - Social Media Marketer to work with Music Artists. 40 HR working week with 20% off job training. Salary £16,640 for the first 12 months, at least NMW after that. L3 Training in Multi-channel Marketing is funded by employer
Multichannel Marketer

Ben Karter – Record Label Marketing Apprentice

Salary: 15700

BKM are seeking a Record Label Marketing Apprentice. £15,700 then at least NMW after 12 months thereafter. BKM pay for education and course feea (L3 Multi-channel Marketing)
Multichannel Marketer

Fluo Technologies – Multichannel Marketer

Salary: 20,000

Join a purpose-driven B Corp tech consultancy and take real ownership of marketing across multiple impact-led brands. You'll be creating content, shaping campaigns and helping scale ideas that genuinely matter.
Multichannel Marketer

Makeda – Programme and Marketing Apprentice

Salary: 12,500

A hands-on apprenticeship supporting programme delivery and marketing, with exposure to partnerships, events, funding, and strategic growth. Salary – £12,500 (in addition £11,000 course fees funded by employer) Working hours: 30 hours per week
Multichannel Marketer

Sanjugo – Multi-Channel Marketing Apprentice

Salary: 20,000 base + up to £5,000 performance bonus

Marketing apprenticeship supporting multi-channel content creation, social media and brand growth across a dynamic hospitality group.
Multichannel Marketer

Signature Brew – Venues & Events Marketing Apprentice

Salary: 19000

This apprenticeship offers hands-on experience in venue and events marketing, supporting the promotion of live shows, venues and award-winning beer at Signature Brew.
Multichannel Marketer

Urban Rebel PR -PR & Radio Promotions Apprentice

Salary: 16640

We’re looking for a PR & Radio Promotions Apprentice to join our team and learn the foundations of radio plugging and music PR, working across global electronic music campaigns.
Multichannel Marketer

Beautiful Digital Limited – Social Media Account Manager for Music Artists Apprenticeship

Salary: 16640 - Annually

Fully remote WFH opportunity - Social Media Marketer to work with Music Artists. 40 HR working week with 20% off job training. Salary £16,640 for the first 12 months, at least NMW after that. L3 Training in Multi-channel Marketing is funded by employer
Multichannel Marketer

Ben Karter – Record Label Marketing Apprentice

Salary: 15700

BKM are seeking a Record Label Marketing Apprentice. £15,700 then at least NMW after 12 months thereafter. BKM pay for education and course feea (L3 Multi-channel Marketing)
Multichannel Marketer

Fluo Technologies – Multichannel Marketer

Salary: 20,000

Join a purpose-driven B Corp tech consultancy and take real ownership of marketing across multiple impact-led brands. You'll be creating content, shaping campaigns and helping scale ideas that genuinely matter.
Multichannel Marketer

Makeda – Programme and Marketing Apprentice

Salary: 12,500

A hands-on apprenticeship supporting programme delivery and marketing, with exposure to partnerships, events, funding, and strategic growth. Salary – £12,500 (in addition £11,000 course fees funded by employer) Working hours: 30 hours per week
Multichannel Marketer

Sanjugo – Multi-Channel Marketing Apprentice

Salary: 20,000 base + up to £5,000 performance bonus

Marketing apprenticeship supporting multi-channel content creation, social media and brand growth across a dynamic hospitality group.
Multichannel Marketer

Signature Brew – Venues & Events Marketing Apprentice

Salary: 19000

This apprenticeship offers hands-on experience in venue and events marketing, supporting the promotion of live shows, venues and award-winning beer at Signature Brew.
Multichannel Marketer

Urban Rebel PR -PR & Radio Promotions Apprentice

Salary: 16640

We’re looking for a PR & Radio Promotions Apprentice to join our team and learn the foundations of radio plugging and music PR, working across global electronic music campaigns.
Multichannel Marketer

Standing Beside You Every Step of the Journey

Accelerate your growth with regular 1-on-1s with coaches and tutors who are invested in your professional and personal development.

YOUR TUTOR

Teaching digital marketing to apprentices is incredibly rewarding. I love to pass on my knowledge, see apprentices grow, and ensure the industry's success.

Matthew Hughes

Digital Marketing Tutor

YOUR WORK COACH

As a work coach for apprentices, I take great pride in my job knowing that I am helping to shape the future of the industry and the professionals in it.

Jamie Marriott

Work Coach

Am I Eligible?

Age

16+

Other

Testimonials

Why students choose BCE for their apprenticeships

ADULT LEARNING COURSES

Digital Marketing Course

Marketing is a key strategy for businesses to connect with customers and drive growth. Increasingly, digital marketing is becoming the primary focus for companies’ marketing needs. Join us on this digital marketing course to learn the essential skills required to thrive in this rapidly expanding industry.

Learn key skills in social media, branding, SEO and paid ads.

 

Create eye-catching content for TV, film or online and learn how to bring a story to life through imagery, video and music. This is your chance to learn key production processes and techniques from industry insiders.

Work on a live project to a real-world brief, and learn how to develop compelling audio and video productions as you work towards your career in the trillion-dollar media industry.

Digital Marketing Course &Content Creation for Social

Start your marketing career with us

A qualification in Digital Marketing Fundamentals opens up a range of career pathways in the expanding digital marketing industry, worth over £300 billion globally.

Our programmes equip you with essential industry skills, recognised qualifications, and real-life project experience. This course will provide you with the tools you need to move closer to your dream career in digital marketing.

Apply Now

Enrol today and begin your creative journey

Date of Birth
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Please confirm you meet the criteria for our courses. You are 19+, have lived in the UK for over 3 years, you have EU settlement status (if applicable), you have a London postcode and are currently unemployed.
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Please note that we will process your data in line with GDPR legislation and our privacy notice which is available at http://www.bcepolicies.com/public-documents/ By completing this application you are confirming that you have read and understood the privacy notice

What will you learn on this digital marketing course?

Work on a live project to market a client’s product, your own business ideas or creative talents using the core fundamentals of digital marketing including:

1. The importance of brand within marketing

2. How to target your desired audience and audit your competitors using online tools and SWOT analysis

3. The steps to create a successful marketing campaign utilizing the 7Ps, Customer lifecycle and inbound methodology

4. The fundamentals of SEO and how businesses can improve visibility on Search engines

5. How to design marketing content using tools like Canva, mailchimp and more

6. Developing a social content marketing strategy to generate awareness and engagement

7. How to create your own email campaigns, design and automation

8. The principles of paid advertising

9. Learn a range of digital marketing tools to support your marketing career.

Upcoming Dates

July 2025, September 2025, November 2025, February 2026, April 2026 and June 2026

Applications for our courses open about one month before they begin. Since all courses start in the first week of the month, applications close one week prior. Courses are popular and spaces are limited, so apply early to avoid disappointment!

Duration

4 weeks
Online via zoom, plus 1 face to face creative masterclass sessions

Course Eligibility Criteria
Must be 19+ years old as of August 31st 2025
Must be a resident in the UK/EU for the last 3 years
Must live at a London postcode
Must be unemployed

Career Pathways for Digital Marketing

Our students go on to have successful careers in London’s creative economy. Studying for a qualification in Digital Marketing Fundamentals can open up doors to a number of career pathways, such as:

  • Apprenticeship Vacancies
  • 1-1 dedicated employment support with our Employment Work Coach Heather
  • Further training and professional development
  • Further and Higher Education

Employment possibilities:

  • Social Media Specialist
  • Influencer
  • SEO Specialist
  • Ecommerce
  • Content Marketing
  • PPC Marketing
  • Digital Communication Executive
  • Affiliate Marketing Specialist
Apply Now
Music Learners in Classroom
Beatrix Meszaros tutor photo

Meet the Tutor

Beatrix Meszaros

Teaches: Digital Marketing

With over 15 years of experience working in digital and social media marketing for major brands, Beatrix founded a successful social media marketing agency in Hungary which she later merged into the global Dentsu network. Seeking an international career, she moved to London in 2021. In between, Beatrix followed her passion for educating by living in Bhutan and working as a Digital Marketing Master Trainer for the government. She now combines her real-world expertise with her love of teaching to guide marketing professionals in learning digital marketing. When she’s not busy with work, Beatrix enjoys exploring new destinations and experimenting with recipes in the kitchen.

The Media courses are great; extremely in depth and gives a great understanding of the overall subject. It also provides you with opportunities within the industry. The atmosphere is extremely welcoming and it is very easy to fit into, especially for new students. I would recommend to anyone looking for a great, creative place.

I’m a student currently studying here and I’m enjoying the digital media course that I have picked to study here. I didn’t have any previous experience of media before I came here and since I have joined I’ve managed to learn a lot of new things.

What a fantastic experience! I thoroughly enjoyed the Digital Advertising course in September 2021, lectured by Trevor. I have learned so much in just over a period of 4 weeks. Trevor ensured that I understood each lesson and had regular "check-in" with each of us as students. Trevor attended to each students request/needs and had remarkable patience by repeating the lesson or something that the students might not understand. He always supported our student group with friendliness and professionalism. It is hard in the job market and can feel very isolated. However everyone at the college has made me feel part of something unique and special! THANK YOU BCA TEAM! I can't wait for the next course. What an incredible online learning experience through ZOOM.

So happy I've chosen this place and had amazing results with the help of the most dedicated and talented tutors! Great place to learn new skills and break into the creative industry. I've learned so much during the Digital Marketing course with Matt HUGHES that I could actualy become competitive in the industry and secure a job during the lockdown. Content Creation with Mikis MICHAELIDES has led to creating a Music Video from scratch over 6 weeks and learning the basics of Creative Cloud - and the WEB design course with Adrian Joseph helped me with creating my own website. So grateful !!!

I didn't know what to expect from the Marketing course but Matt Hughes, our tutor, exceed all my expectations as kept us all engaged throughout the lessons by sharing with us his extensive knowledge and how to be applied to both our careers and businesses, thank you.

I just finished the Digital Marketing Course. Our lecturer, Matt, was really clear when explaining the topics and very patient too. You can definitely tell that he is dedicated and passionate to the field. Great experience, suggested to whoever wants to increase his knowledge about the field. It is quite hard to find other free courses that give the same services.

Have recently taken three different courses to help me retrain and gain work after becoming redundant. BCE is a great charity that offers fully free courses for unemployed adults, all currently delivered on Zoom 2-3 times a week over between 3-6 weeks. I have taken the Graphic Design, Digital Marketing and 2D Animation courses and on all I have learnt a lot with excellent tutors who are experts in their fields. Would highly recommend!

Why study with us?

Developing the best learning environments for students

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Learn from the best Professional tutors who have extensive industry experience and will teach you everything you need to know.
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Develop your skills; equip yourself with the skills needed for in-demand jobs in the industry, working to real-world briefs.
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State-of-the-art: the most up-to-date industry-standard equipment allows your abilities to shine.
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Proven success: many of our students progress into careers in London’s exciting creative economy or go on to study at top universities.

97

Vocational success rate for Academy learners

74

of BCE Level 3 learners progress to University

88

of BCE apprentices progress into careers in London’s creative economy