ADULT LEARNING COURSES

Digital Marketing Course

Marketing is a key stratagem used by businesses to connect with their customers and grow their business. Increasingly Digital Marketing is the growth area for businesses marketing needs. Join us on this digital marketing course and learn the core skills needed to work in the rapidly expanding industry.

Learn key skills in social media, branding, SEO and paid ads.

 

Create eye-catching content for TV, film or online and learn how to bring a story to life through imagery, video and music. This is your chance to learn key production processes and techniques from industry insiders.

Work on a live project to a real-world brief, and learn how to develop compelling audio and video productions as you work towards your career in the trillion-dollar media industry.

Digital Marketing Course &Content Creation for Social

Start your marketing career with us

A qualification in Digital Marketing Fundamentals opens up a range of career pathways in the expanding digital marketing industry, worth over £300 billion globally.

Our programmes are designed to equip you with essential industry skills, recognised industry qualifications and real-life project experience. This course is designed to give you the skills you need to get you closer to your dream career in digital marketing.

Apply Now
Enrol today and begin your creative journey
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Please confirm you meet the criteria for our courses. You are 19+, have lived in the UK for over 3 years, you have EU settlement status (if applicable), you have a London postcode and are currently unemployed.
Please note that we will process your data in line with GDPR legislation and our privacy notice which is available at http://www.bcepolicies.com/public-documents/ By completing this application you are confirming that you have read and understood the privacy notice
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What will you learn on this digital marketing course?

Work on a live project to market a client’s product, your own business ideas or creative talents using the core fundamentals of digital marketing including:

1. The importance of brand within marketing

2. How to target your desired audience and audit your competitors using online tools and SWOT analysis

3. The steps to create a successful marketing campaign utilizing the 7Ps, Customer lifecycle and inbound methodology

4. The fundamentals of SEO and how businesses can improve visibility on Search engines

5. How to design marketing content using tools like Canva, mailchimp and more

6. Developing a social content marketing strategy to generate awareness and engagement

7. How to create your own email campaigns, design and automation

8. The principles of paid advertising

9. Learn a range of digital marketing tools to support your marketing career.

Upcoming Dates

September 2022, November 2022, Feb, 2023, April 2023, June 2023

Duration

4 weeks, 3 days per week.
Courses are delivered 100% online via zoom.

Course Eligibility Criteria
Must be 19+ years old as of August 31st 2022
Must have lived in the UK for at least 3 years
EU citizens will need proof of settlement status
Must live at a London postcode
Must be unemployed

Career Pathways for Digital Marketing

Out students go on to have successful careers in London’s creative economy. Studying for a qualification in Digital Marketing Fundamentals can open up doors to a number of career pathways, such as:

  • Apprenticeship Vacancies
  • 1-1 dedicated employment support with our Employment Work Coach Heather
  • Further training and professional development
  • Further and Higher Education

Employment possibilities:

  • Social Media Specialist
  • Influencer
  • SEO Specialist
  • Ecommerce
  • Content Marketing
  • PPC Marketing
  • Digital Communication Executive
  • Affiliate Marketing Specialist
Apply Now
Music Learners in Classroom
Digital Skills Masterclass with Matt

Meet the Tutor

Matt Hughes

Teaches: Digital Marketing

My name is Matt. I have been in the creative and marketing industry for over 10 years starting off as a freelance web designer and content creator, then to forming my own digital agency which now operates worldwide, and we have worked with some big names like Cadbury’s, Dell, HPE and more.

The Media courses are great; extremely in depth and gives a great understanding of the overall subject. It also provides you with opportunities within the industry. The atmosphere is extremely welcoming and it is very easy to fit into, especially for new students. I would recommend to anyone looking for a great, creative place.

I’m a student currently studying here and I’m enjoying the digital media course that I have picked to study here. I didn’t have any previous experience of media before I came here and since I have joined I’ve managed to learn a lot of new things.

What a fantastic experience! I thoroughly enjoyed the Digital Advertising course in September 2021, lectured by Trevor. I have learned so much in just over a period of 4 weeks. Trevor ensured that I understood each lesson and had regular "check-in" with each of us as students. Trevor attended to each students request/needs and had remarkable patience by repeating the lesson or something that the students might not understand. He always supported our student group with friendliness and professionalism. It is hard in the job market and can feel very isolated. However everyone at the college has made me feel part of something unique and special! THANK YOU BCA TEAM! I can't wait for the next course. What an incredible online learning experience through ZOOM.

So happy I've chosen this place and had amazing results with the help of the most dedicated and talented tutors! Great place to learn new skills and break into the creative industry. I've learned so much during the Digital Marketing course with Matt HUGHES that I could actualy become competitive in the industry and secure a job during the lockdown. Content Creation with Mikis MICHAELIDES has led to creating a Music Video from scratch over 6 weeks and learning the basics of Creative Cloud - and the WEB design course with Adrian Joseph helped me with creating my own website. So grateful !!!

I didn't know what to expect from the Marketing course but Matt Hughes, our tutor, exceed all my expectations as kept us all engaged throughout the lessons by sharing with us his extensive knowledge and how to be applied to both our careers and businesses, thank you.

I just finished the Digital Marketing Course. Our lecturer, Matt, was really clear when explaining the topics and very patient too. You can definitely tell that he is dedicated and passionate to the field. Great experience, suggested to whoever wants to increase his knowledge about the field. It is quite hard to find other free courses that give the same services.

Have recently taken three different courses to help me retrain and gain work after becoming redundant. BCE is a great charity that offers fully free courses for unemployed adults, all currently delivered on Zoom 2-3 times a week over between 3-6 weeks. I have taken the Graphic Design, Digital Marketing and 2D Animation courses and on all I have learnt a lot with excellent tutors who are experts in their fields. Would highly recommend!

Why study with us?

Developing the best learning environments for students

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Learn from the best Professional tutors with extensive industry experience will teach you everything you need to know
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Develop your skills Equip yourself with the skills needed for in-demand jobs in the industry, working to real-world briefs
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State-of-the-Art The most up to date industry-standard equipment allows your ability to shine
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Proven success Many of our students progress into careers in London’s exciting creative economy or go on to study at top universities

97

Vocational success rate for Academy learners

74

of BCE Level 3 learners progress to University

88

of BCE apprentices progress into careers in London’s creative economy