How to Promote a Music Event

By 11th August 2022 Big Creative Education, Blog, Music
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Promoting a music event can be difficult without the right tools and know-how. However, in today’s digital world, you have plenty of ways to get the word out about your event. You can use social media, paid ads, press releases and much more to help people find out about your show in time and plan ahead for it. 

Whether you are organising a small gig or a large-scale music festival, effective music event management is always the key to its success. In this blog post, we’ll look at some useful ways you can promote your music event effectively, helping you reach your target audience and sell tickets fast.


Chose a Marketing Strategy

Every marketing strategy has its own benefits and drawbacks. Thus, it is important to decide which strategy to go with before you start promoting your event. The most common strategies are: 

Traditional Marketing – Traditional marketing involves promoting your event in the same way as you would promote any other product or service. You will use a mix of offline and online marketing techniques to reach your target audience. For example, you can advertise your event in newspapers, magazines and on local radio stations. You can also put up posters and flyers around your area and organise events to promote your music event. 

Targeted Marketing – Targeted marketing is similar to traditional marketing, but you tailor your marketing strategy to fit your target audience’s specific interests. You will use the same marketing channels as you would with traditional marketing but the difference is that you will focus your marketing efforts on a specific group of people. For example, if you are planning a heavy metal concert, you should target people who are interested in heavy metal music. This can be done through paid advertising, like Google Ads, or outreach in Facebook groups dedicated to a particular music genre.

Viral Marketing – Viral marketing is all about creating something that is highly shareable and goes viral. This type of marketing often involves creating something funny, outrageous, or incredibly positive and then sharing it with your audience. There are a few ways you can go about creating an event that goes viral. You can create a themed event that encourages guests to dress up in costumes. You can also create an event that is aimed at giving back to the community or has a charitable focus. Viral marketing is a tough nut to crack, and it doesn’t always catch on as intended, but it’s definitely worth trying.


music event promotion

Networking and reaching out to audiences

Networking is not just about meeting new people. It is also about creating connections with people who share your interests. You can use these connections as a tool to promote your event. Here are a few ways to reach out to people:

Seek out partnerships – You can find local music venues and other organisations that are interested in promoting your event. You can also reach out to other musicians who are performing at the same event and ask them to help you promote your show. 

Post on online forums – There are plenty of online forums where people discuss different topics and interests. You can use these forums to reach out to people who share your interests and may be interested in attending your event. The same goes for Facebook groups and Reddit threads. If you’re planning a niche event, there will likely be a group or forum dedicated to it.

Hit the pavement – Although most of our marketing is done digitally these days, it still can’t hurt to hit the pavement and talk about your music event. You can create printed ads or flyers and post them around your city or town. You can also distribute them at concerts, colleges, cafes, and other places where people are likely to see them. Try to use catchy phrases and include a link to your event website where people can find more information about your show.

Digital marketing & social media

Digital advertising has become increasingly popular in recent years. It’s pretty much the most effective way to promote an event. This type of advertising is done through social media websites and apps. You can promote your music event by posting pictures of your upcoming show, hosting an online ticket sale, or promoting your event on a social media group.

If you want your music event to stand out, try creating an eye-catching banner with a free tool like Canva. Here are a few digital media platforms where you can advertise your event:

Facebook – Facebook is one of the most popular places to advertise your music event. You can create a custom event page for your show and use targeted ads to reach a specific audience. Facebook event pages are a great way to keep people informed about your show and create a sense of community. You can also use Facebook to create an event package, which you can then promote on your event page.

Instagram – Instagram is a popular photo and video-sharing platform. If you are hosting a concert or a music festival, you can create a photo and video hashtag that people can use when posting pictures and videos from your event. This will help you collect and re-share photos and videos from before or after your event.

Twitter – Twitter is another social media platform where you can advertise your music event. Twitter is great for hosting polls and asking your audience questions related to your music event, helping you shape the perfect event for your audience. You can also use Twitter to create a hashtag and invite your followers to create their own posts using it. This is a great way to inspire creativity among your followers and generate interesting posts related to your event.


music event promotion


It’s time to promote your event!

Now that you know how to promote a music event, it’s time to get to work. The more effort you put into marketing your event, the more successful it will be. There are tons of ways to promote your event, so you have no excuse not to try new things and reach as many people as possible. 

Remember that the success of your event depends greatly on the number of people who attend it. With the tips in this article, you will be able to promote your music event and reach a wider audience.

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