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Level 4 Music PR & Comms Apprenticeship
As a music PR & comms apprentice, you’ll learn how the music industry works and how to support various aspects of music business operations.
You’ll learn how to coordinate music events, work with artists and music labels, and manage contracts and financial arrangements.
Apprenticeship details
DURATION
15 Months
PRICE
Free (no debt!)
LEVEL
4
QUALIFICATION
Apprenticeship
WHO SHOULD TAKE THIS COURSE?
Those who want to start their career in the music industry and want a general understanding of how to promote artists through PR and marketing.
ELIGIBILITY CRITERIA
- Be aged 16+
- English and Maths grade above C/4
AT THE END OF THE COURSE YOU’LL GET
- Music PR & Comms Level 4 Apprenticeship Standard
Are you an employer looking to hire a PR apprentice? Get in touch
What will you learn on the Music PR & Comms Apprenticeship?
You’ll learn how to develop and implement PR campaigns for musicians and their work.
Students will acquire a comprehensive understanding of PR dynamics within the music sector. They’ll delve into the creation and management of PR campaigns, the influence of media and current affairs on PR communications, and the development of communication strategies, including crisis management.
Additionally, students will gain hands-on experience with digital PR techniques, content production, campaign evaluation, and the integration of influencers, ensuring they’re adept at both the theoretical and practical aspects of PR in the music industry.
Download the
Music PR &Comms Employer Pack
What is a creative apprenticeship?
80% of your time will be spent at a work placement with a leading creative business
20% of your time will be spent in the classroom or attending “off-the-job” training
Skills Bootcamps
Industry Masterclasses
Online Learning
1:1 Tutorials
Guest Speakers
ONLINE LEARNING
What is covered on the Music PR & Comms Apprenticeship?
Visit this factsheet from the institute of apprenticeships to learn more about this qualification.
- PR fundamentals
- Introduction to PR in the Music Industry
- Examples of PR campaigns
- Understand the effect of PR on customers
- Identify target audiences
- Media & Current Affairs and how they affect internal & external comms
- Understand how a PR brief is structured
- Learn how to create and implement a PR strategy
- Learn what to do in terms of a PR crisis
- Develop your own crisis management plan for a business
- Learn methodologies for managing PR campaigns
- Learn how to mange internal and external teams
- Learn PR and communication objectives
- Tactical targets and PR strategies
- Digital PR techniques
- Search Marketing
- Paid Marketing
- Social Media Marketing
- Reporting on Campaigns
- Using analytics tools effectively
- Importance of metrics
- Evaluate campaign performance using qualitative data and quantative data from primary & secondary soruces
- Content production including rich media
- Produce press releases
- Produce social media content
- Leveraging Influencers
- Digital platforms used in PR to distribute content
- Relationship building
- Manage a PR campaign from start to finish
- Report on campaign performance
- Learn key processes in campaign management
EPA READINESS
What do I need to do once I finish the online learning
After the 12 month tutorial sessions you’ll be required to submit material to pass your EPA. You will then need to complete a project proposal and gateway review form.
- Apprentices complete a multiple-choice test online. The test contains 30 questions, with 4 possible answers each. Apprentices will have 1 hour to complete the test. The test will be invigilated and recorded.
- The apprentice will carry out a real project for their employer, with the aim to increase awareness and interest in, or on behalf of, a
client. Apprentices will submit a 2500 word report on their project, then give a 10-minute presentation followed by 25-minute questioning with an assessor.
- Projects and evidence now submitted, you’ll now be assessed and results will be sent back to you.
Day in the life of a BCE apprentice!
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Our current Music PR & Comms apprenticeship vacancies
Standing Beside You Every Step of the Journey
Accelerate your growth with regular 1-on-1s with coaches and tutors who are invested in your professional and personal development.
YOUR TUTOR
James is the director and founder of Bark. PR, a Music Press and Radio company based in London and runs niche new London-based Record Label and Management company called Silent Kid Records, focusing on Digital and Vinyl releases.
James Barker
Music PR Tutor
YOUR WORK COACH
As a work coach for apprentices, I take great pride in my job knowing that I am helping to shape the future of the industry and the professionals in it.
Jamie Marriott
Work Coach
Am I Eligible?
Age
16+
Other
- GCSEs in Maths and English at a C (4) or above or Functional skills level 2 in both
- Must not be in full time education or employment
- Must be willing to commitment to both the training and job role
Testimonials
Why students choose BCE for their apprenticeships
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