Digital Marketing

Marketing is a key stratagem used by businesses to connect with their customers and grow their business. Increasingly Digital Marketing is the growth area for businesses marketing needs. Join us and learn the core skills needed to work in the rapidly expanding industry.
For the duration of the course we provide you will complimentary access to the Creative Cloud Suite and other course relevant software.
Course Overview

Work on a live project to market a client’s product, your own business ideas or creative talents using the core fundamentals of digital marketing including:

• The importance of brand within marketing
• How to target your desired audience and audit your competitors using online tools and SWOT analysis
• The steps to create a successful marketing campaign utilizing the 7Ps, Customer lifecycle and inbound methodology
• The fundamentals of SEO and how businesses can improve visibility on Search engines
• How to design marketing content using tools like Canva, mailchimp and more
• Developing a social content marketing strategy to generate awareness and engagement.
• How to create your own email campaigns, design and automation
• The principles of paid advertising
• Learn a range of digital marketing tools to support your marketing career.

Course Duration: 4 weeks, 3 days per week

Courses are delivered 100% online via zoom.


Course Video Coming Soon

Upcoming Course Dates
  • October 2021
  • February 2022
  • April 2022
  • June 2022
Eligibility Criteria
  • 19 years old as of Aug 31st 2021
  • London resident
  • Lived in the UK/EU for at least 3 years
  • Unemployed
Progression Pathways
Meet Your Tutor

Matt Hughes
Teaches: Digital Marketing

My name is Matt. I have been in the creative and marketing industry for over 10 years starting off as a freelance web designer and content creator, then to forming my own digital agency which now operates worldwide, and we have worked with some big names like Cadbury’s, Dell, HPE and more.


Vocational success rate for Academy learners


of BCE Level 3 learners progress to University


of BCE apprentices progress into careers in London’s creative economy

I just finished the Digital Marketing Course. Our lecturer, Matt, was really clear when explaining the topics and very patient too. You can definitely tell that he is dedicated and passionate to the field. Great experience, suggested to whoever wants to increase his knowledge about the field. It is quite hard to find other free courses that give the same services.

Marco Mura

I have just finished digital marketing course and had Matt as a tutor. In a few months time I learned way more than at university. Matt is an amazing tutor, always ready to spend some extra time to explain you the topic once again if you did not understand it completely. I couldn't be happier that I found this course online. Thank you so much for everything!

Kotryna Smit

I have completed my 2D Animation Course with BCE this month. I adapt such a great amount of knowledge with Owen - my tutor. The information is introduced in a simple manner, and he'd generally answer my inquiry and help with any difficult that happens with my creation. I will recommend it to anybody!

Joanna Wojcik

Loved the teachers I’ve worked with and the courses are extremely accessible for new learners. A very supportive environment and there's a lot of useful tools they teach you how to use to better any aspiring professional. Special shout out to Matt on the marketing course, very helpful and supportive.

Oscar Clarke

The courses I've completed here have been more useful then University in developing practical and technical skills in regard to video and content production. The tutor are very friendly, hands on and dedicated to help out on any of the projects I've taken part in. Courses were also free which was incredible!!!

George Cole

I took a course in Content Production for Social Media, and I am so thankful to BCE and Owen for this. I always wanted to produce short films and now I have basics to do so. I learned a lot about pre production, production and post production, lighting, colour and other elements you should be mindful of... Owen was extremely supportive all the way, and the environment was friendly and safe.

Katarina Baresic